Ill quote Malyshev himself and the reasoning behind the RS --
"The 1 for 100 reverse stock split is intended to enhance investors' visibility into the Company's profitability on a per share basis while also providing more useful information in making period-to-period comparisons.
TRANSLATION: We like getting rid of zeros so our eyes dont have to squint.
The Company also believes that a higher share price could broaden its appeal to a wider base of investors allowing it to potentially qualify for listing on a larger exchange, improving trading volumes and stockholder value."
TRANSLATION: In order for us to continue to pretend that we might one day up-list this stock....one might cite the fact that an RS helps that goal.