If this is an elaborate scam/scheme then whole chain is suspect. I well know of ADP's dump-spin off of Broadridge brokerage arm. Didn't make the profit center cut. Insiders at ADP got shares in it and dumped them big time. Check the chart the weeks after trades began. Funny thing is how the old ADP brokerage was located down on Wall Street Broadway by WTC on 9/11.
Pennies not a zero sum game as much as some zero game.