e.Digital Corporation (fka EDIG)

[lickily]

Ahh, beat me to it Tin, just saw that. Nice inside story of the development. And my favorite:

"We asked about the passenger popularity because the unit differs from many of the installed systems and we were not surprised to find out that there was not one negative input from customers. The positive, overwhelming acceptance should make most IFE vendors sit up and take notice of this product. “With the acceptance of this feature, we have not “lost” one unit yet, but we have had to pry a few out of the hands of some employees…our flight crews love them.” There are a few lessons here: 1. Portable IFE is here and IFE vendors better be prepared to compete in this universe. 2. Passengers love the “choice” offered by the device and we predict that this product will be passenger differentiable – they know Alaska has them and will come back for the experience. 3. Busy crews see the value in an IFE product that keeps their passengers entertained, in their seats, and happy. Win-win-win!"