Due your own DD on Berrard's backround and I think you will see his trail of money loseing companys (there are many). Seems they all start with the "hype"..i.e. expansion...growth...market dominence...! Jamba juice fits the bill perfectly. 650 stores and they all will be profitable...what a load of crapola! Berrard is an "operator" and he is plenty smart. He knows what investors want to hear.His latest move to boost the share price is to get some employees to buy some stock. Why? To Show "insider" confidence! There are a lot of people holding AutoNation at $38.00 p/s waiting for the "comeback". Fortunatly not me! If you bought 1000 shares of jamba at the IPO you are now down $5000.00. Nice HUH?