Lots and lots of building supplies stores in Calgary already. This is why I question how a newcomer can just plop down and find instant success. Remember, one reason to pack up and move to another Province was to skirt the OSC rulings (according to the ASC), but it didn't work. So either Sulja thought launching into the Alberta Province would be greatly successful, or there was intent to defraud..IMO. Looking at the established businesses, I don't think you just pack up and open up shop overnight. What was the time frame for all this? Steve issues a PR saying he wants to scout new locations and heads West. Two months later...Poof! New Store.