I don't know if they're really trying or not. To me they're pretty clueless, from the execution of the Ad campaign to their ill-timed PRs.
They might have the will to carry on, but they need to make sure their effort count. Right now, I think releasing the SS will be the utmost priority, as it can tell me whether it is a viable investment.
Burn... money burn...
Want to feel good about your investment? Adopt a scam!