I also think there is a market sentiment of "we'll believe it when we see it", simply because of past disappointments. So the market wants hard evidence of a successful roll-out, with more to come.
Understandable but, by the time they get the hard evidence, they'll be scrambling to catch up.
In the meantime, we have MMs playing games.
To quote whattamarune (more or less), they added 80,000,000 shares without dropping the pps. "sufferin succotash!!" ROTFLOL here. Gotta mean something good!! Memories of Saturday morning cartoons.