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(PR NEWSWIRE) Kehe Food Distributors, Inc. Signs on as Aqua Vie Midwest Distr
Kehe Food Distributors, Inc. Signs on as Aqua Vie Midwest Distributor;
Albertson's, Randalls and Tom Thumb Stores Stage Product Introductions

KETCHUM, Idaho, Nov. 13 /PRNewswire/ -- Aqua Vie Beverage Corporation
(OTC Bulletin Board: AVBC) announced today that Kehe Food Distributors, Inc.
(Romeoville, Ill.), one of the nation's largest food and beverage
distributors, will distribute Aqua Vie beverages throughout the Midwest.
Founded in 1952, Kehe covers all major grocery chains and independents in the
entire states of Illinois, Indiana, Michigan, Missouri, Ohio, and parts of
Iowa, Tennessee, Kentucky, Arkansas, Wisconsin, Nebraska, Kansas and Virginia.
With 12 outside sales and marketing offices throughout the region, Kehe
distributes for such notables as R.C. Bigelow, Heinz-USA, Lipton, and
LaPreferida. Aqua Vie has begun shipping product for Target Super Centers,
with other retail locations throughout Kehe's distribution network to follow.
"Consumers and retail outlets throughout the region having expressed a
great deal of enthusiasm for Aqua Vie products, and the Midwest represents
another major piece of the company's North American distribution footprint,"
said Tom Gillespie, president and chief executive officer. "We are confident
that Kehe, which has long-standing relationships with chain stores and
independents alike, will be an excellent complement to our sales efforts
throughout the region," he said.
Reporting on the Southwest region, Mark Weaver, vice president of sales,
indicated that now through December, Albertson's will be staging
"Buy-1-Get-1-Free" product introductions in its North Texas stores. Randalls
and Tom Thumb will institute similar introductory pricing during the months of
December and January. "We have always believed in Aqua Vie's ability to
distinguish itself in the marketplace, and we want to get product into the
hands of as many consumers; the holiday season presents a perfect opportunity
to do so. We are, therefore, enthusiastic about participating in these
introductory programs and their potential for helping Aqua Vie achieve
top-of-mind awareness among consumers," said Weaver.
Low-calorie, non-carbonated, all-natural Aqua Vie Hydrators(TM) are
available in seven flavors, including Avalanche(TM), Bamboo(TM), Harvest(TM),
Java(TM), McIntosh(TM), Paradise(TM), and Sun Tea(TM).
Aqua Vie Beverage Corporation develops and markets all-natural, lightly
flavored, still (non-carbonated) bottled spring water. The company's low-
calorie alternative beverages are bacteria-free and contain no preservatives.
Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United
States and Europe. This beverage line, comprised of seven low-calorie,
all-natural beverages that are lightly flavored and packaged in half-liter
bottles, is designed to increase one's personal consumption of water,
naturally. The underlying technology also serves as the new delivery system
for Aqua Vies nutritionally fortified E Line(TM), Elixir(TM), Empower(TM), and
Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM); and Aqua
Vie's nonalcoholic wine and champagne beverages made from spring water. For
further information about Aqua Vie Beverage Corporation, visit the company's
web site at www.aquavie.com.

NOTE: Statements contained in this news release that are not strictly
historical are forward-looking within the meaning of the safe harbor clause of
the Private Securities Litigation Reform Act of 1995. The Company makes these
statements based on information available to it as of the date of this news
release and it assumes no responsibility to update or revise such forward-
looking statements. Editors and investors are cautioned that such forward-
looking statements invoke risk and uncertainties that may cause the company's
actual results to differ materially from such forward-looking statements.
These risks and uncertainties include, but are not limited to, demand for the
company's product both domestically and abroad, the company's ability to
continue to develop its market, general economic conditions, and other factors
that may be more fully described in the company's literature and any periodic
filings with the Securities and Exchange Commission.

SOURCE Aqua Vie Beverage Corporation
-0- 11/13/2000
/CONTACT: Thomas Gillespie, President/CEO of Aqua Vie Beverage
Corporation, 208-622-7792; or Madeleine Franco of Jordan Richard Assoc.,
801-268-8610, [e-mail], for Aqua Vie Beverage Corporation/
/Web site: http://www.aquavie.com/
(AVBC)

CO: Aqua Vie Beverage Corporation
ST: Idaho, Illinois
IN: FOD
SU:


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