Hi Newhamsha, I am a season ticket holder USC and the jersey, belt buckles, and any and all branded items are selling in a frenzy to all the people milling around the campus. College sports are not just the student athelete any more but has turned into basically a billion dollar or more industry (Sorry I didn't look up actual numbers so I estimated) This is a huge market made up of not only fans but alumni who got their degrees from these univerities.
I have been a SC fan for almost as long as I can remember because I have always liked consistent winners with great histories!!!!!!!!!!!! SC Football and Yankee baseball fit that mold to a T!!!!!!!!