He id what?
If your brother, " bought because someone said this was the stock to own."
He should never be in the stock market period!
You mention you read fantastic things about the company - wow really - please show us as we would love to hear about them.
You say you hear things on boards.. well I suggest you read the filings and watch the video on the company website. Message boards are not a place to make financial decisions.
You really should read some books about investing and not buy because of what someone says -
CFPC is a growth story and a business model of buying directly from growers so that they benefit. The co-ops get some stock in the company and this helps them as they can then borrow against that at a bank for things they need to improve their crops. The farmers are treated better and receive better prices. This is not a company that you should expect to see go up 1,000% - it is a solid company who can sell all the coffee they can buy and have been adding countries from which they buy.
There are over 17,000 stocks and this is one the some who appreciate the business model really like. I guess it is not for you and suggest you pick another stock instead.
One particular type of Jamaican coffee - Blue Mountain - the highest priced coffee, has to age for 3 months before it is shipped. (this coffee sells for $800,000 per container vs. $80 per container form Ethiopia). This means the revenues from this first shipment of Blue Mountain variety will be 3 months later than someone thought so obviously they sold for now though they will likly have to pay a higher prcie later as teh company will soon sign the 4th coutry. This gave others a lower price buy yesterday. The PNG coffee shipments are on schedule and the Ethiopian coffees had their fist 3 containers reach America recently. The company will be updating their website to keep investors much better informed.
People who no longer want to keep a stock sell it and do not visit message boards.
Company confirmed it is on track to do the revenues we have talked about for a couple of months.
I am a consultant for NNRF, Inc and own personal shares
