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Re: keitern post# 1375

Wednesday, 07/18/2007 4:31:40 PM

Wednesday, July 18, 2007 4:31:40 PM

Post# of 3757
<<<<<"I have a difficult time believing that low price is an inducement not to prescribe">>>>

I never said that. What I said is that the low price should not be seen as a some kind of inducement to prescribe.

The price for drugs in serious diseases is set between the pharma/biotech and the reimbursers/insurers, on the basis of "worth" using economic/prognosis models. A novel therapy exceeding SoC gets a premium; those falling short get the opposite.

Unless you think that the low price is targeted at the segment of the population who dont have insurance coverage.

"....on the biotech battle-field, you need some élan...."