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DAVN Davi Skincare to Develop Hotel Amenity Program in Partnership With Gilchrist &
Soames

MARINA DEL REY, Calif., July 18, 2007 /PRNewswire-FirstCall via COMTEX/ -- Davi
Skin, Inc. (DAVN) today announced that it has begun the development a hotel
amenity line of products for distribution into luxury hotel rooms worldwide in
conjunction with Gilchrist & Soames, an industry leader in fine toiletries
manufacturing. The initial line of amenity products will consist of shampoo,
conditioner, bath gel, body lotion and soaps, with additional products to be
developed in the future.

The range of Davi amenity products will feature the same Meritage complex of
antioxidants that is found in the Davi men and women's retail product lines.
Meritage is a microencapsulated blend of select antioxidants, including fermented
grape extracts, which remain pure within the formula until application.
Meritage's sustained time-release technology provides a slow infusion of
antioxidant health benefits to the skin.

"Ever since we decided to go ahead and create the Davi line of skincare, I began
to pay close attention while traveling to the type of bathroom amenities that
were being made available," said Carlo Mondavi, co-founder of Davi. "I felt like
there was an opportunity to create a superior product, one with actual health
benefits, so as to provide travelers with a better in-room experience. I'm really
glad that we will now have the opportunity to do so."

"This is the perfect marriage of two great companies and brands with a shared
passion for outstanding quality and service," said Kathie DeVoe, president of
Gilchrist & Soames. "This collaboration between Gilchrist & Soames and Davi will
enable us to create a fantastic product line and a wonderful end user experience
that will be welcomed by travelers world-wide."

"Through our partnership with Gilchrist & Soames, we will no doubt be able to
create an absolutely amazing and beautiful product line," said Josh LeVine,
co-founder, executive vice president and creative director of Davi. "Our goal
with this project is to ultimately place the amenity products into luxury hotels
across the globe, which will in essence bring new, discerning consumers in touch
with the Davi brand."

About Gilchrist & Soames

Gilchrist & Soames is a leader in providing luxurious product and service
solutions that enhance guest experiences at the finest hotels and resorts around
the world. Founded in London, England, Gilchrist & Soames blends the rich
tradition of English formulations with updated technologies and innovative
processes, thereby setting the standard within the toiletries marketplace,
worldwide. For more information, visit http://www.gilchristsoames.com

About Davi Skin, Inc.

Davi Skin, Inc., operating under the name Davi Luxury Brand Group, is a Marina
Del Rey, Calif-based company that develops, manufactures and distributes luxury
skincare, for men and women, utilizing the health benefits of fermented grape
extracts. Davi was co-founded in 2004 by Joshua LeVine and Carlo Mondavi, the
grandson of winemaking icon Robert Mondavi. For more information, visit
http://www.daviskin.com.

SOURCE Davi Skin, Inc.
Investor Relations, [phone]; or Media, Paul Wilmot Communications,
[phone], ext. 52, for Davi Skin, Inc.

http://www.daviskin.com


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