I actually think this is a good discussion and highlights the difference in interpreting the data. With no wish to offend anybody, I see the sides as either downplaying the impact or highlighting the impact with the truth somewhere in between. Wish we could get our hands on the actual "spam" as we then could attempt to discuss the data civilly from both sides :)
How many legs does a dog have if you call the tail a leg? Four; calling a tail a leg doesn't make it a leg. Abraham Lincoln