OT... Dew is really the founder of AMGN. Just kidding. The Whole Foods story is amazing and funny. In between building a company, he slams the competition and is bullish on his company. He's obviously guilty of being an internet addict... like the rest of us. How the hell was this 'discovered' for 'discovery?' This tells me he probably bragged about it within his company as an inside joke and somebody had loose lips.