[OT] The WSJ just reported that a Yahoo message-board poster named ‘rahodeb’ with whom I once sparred on the WFMI board is in fact the CEO, John Mackey.
>> For about eight years until last August, Mr. Mackey posted voluminous messages on Yahoo's stock forums as Rahodeb, the company confirms. The moniker is an anagram for Deborah, which happens to be the name of Mr. Mackey's wife. Rahodeb routinely cheered Whole Foods' financial results, trumpeted his personal gains on the stock, and bashed Wild Oats.
Rahodeb even defended Mr. Mackey's haircut when another user poked fun at a photograph in Whole Foods' annual report. "I like Mackey's haircut," Rahodeb said. "I think he looks cute!"
Mr. Mackey's online alter ego came to light in a document made public late Tuesday by the Federal Trade Commission in its lawsuit seeking to block the Whole Foods-Wild Oats deal. <<
This revelation probably won’t help WFMI in the pending litigation over the acquisition of OATS. It could—and probably should—signify the end of Mackey’s tenure as CEO.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”