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Re: sublime post# 62079

Monday, 07/09/2007 8:27:08 AM

Monday, July 09, 2007 8:27:08 AM

Post# of 72830
LSI 7.87 LSI Introduces 1.3 Megapixel Camera Functionality Into Low Cost Handsets Targeted at the Market's Largest Segment
New TrueNTRY platforms enable handset makers to get low-cost phones to market quickly with more integrated features
Jul 9, 2007 8:00:00 AM

MILPITAS, Calif., July 9 /PRNewswire-FirstCall/ -- LSI Corporation (NYSE: LSI) today announced two new additions, X112 and X113, to the TrueNTRY(R) mobile phone platform for the low-cost multi-media camera phone mass market segment. The 2 platforms feature integrated camera functionality and yet result in a low cost for GPRS (general packet radio service) mobile handsets, which is currently the largest selling segment of mobile phones. The new TrueNTRY mobile phone platforms support camera resolutions of up to 1.3 Megapixels along with a full range of camera and multimedia features. By integrating camera functionality into low-cost mobile phones, LSI is enabling handset makers to differentiate themselves in the competitive low-cost, mass market and target high-growth countries like India and China where camera-capable cell phones are in high demand.

Denis Regimbal, executive vice president and general manager of the Mobility business at LSI, said, "With these two new platforms, LSI now has three pin- and software-compatible camera solutions that allow our customers to provide cost-optimized solutions for all low-cost and entry-level segments."

Based on the LSI Vision(TM) architecture, the TrueNTRY X112 and X113 platforms offer image quality of 0.3 and 1.3 Megapixels respectively. The platforms also offer improved camera performance, such as 'burst' mode for rapid-fire shots and a shorter latency period between single shots. They include built-in photo editing effects: sepia, black-and-white, sketch and other special effects. LSI is enabling these highly competitive, low-cost BOM platforms by integrating the camera functionality into the baseband chip, thereby eliminating the need for an external camera companion device.

The LSI camera phone platforms enable handset makers to get mobile phones to market quickly, by leveraging the LSI OptiVerse(TM) software architecture. OptiVerse features a scalable and flexible software architecture that enables customers to reuse their application software and hence lower their overall development time and cost. The platforms also include the robust LSI protocol stack software which is shipping worldwide in more than 50 million mobile phones annually.

In addition to their camera capability, the TrueNTRY X112 and X113 platforms also feature:

-- Advanced audio processing, including dynamic noise suppression, echo
cancellation, and full duplex speakerphone
-- Integrated polyphonic sound synthesizer and MP3 ring tones
-- Support for QCIF color displays with 65,000 colors
-- USB (Universal Serial Bus) 2.0 controller with built-in charging
-- Bluetooth interface for wireless access
-- Integrated power management solution that supports all phone
peripherals
-- Integrated battery-charging with over-voltage protection

For the mid-range multi-media camera phone segment, LSI offers another pin and software-compatible device, the X115 mobile phone platform which supports 2 Megapixel camera resolutions and is already shipping in volume. LSI is currently shipping sample quantities of the X112 and X113 camera phone platforms.

About LSI

LSI Corporation (NYSE: LSI) is a leading provider of innovative silicon, systems and software technologies that enable products which seamlessly bring people, information and digital content together. The company offers a broad portfolio of capabilities and services including custom and standard product ICs, adapters, systems and software that are trusted by the world's best known brands to power leading solutions in the Storage, Networking and Mobility markets. More information is available at http://www.lsi.com.

Editor's Notes:

All LSI news releases (financial, acquisitions, manufacturing, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, http://www.lsi.com.

The LSI, the LSI logo design, TrueNTRY, Vision and OptiVerse are a trademarks or registered trademarks of LSI Corporation.

All other brand or product names may be trademarks or registered trademarks of their respective companies.

SOURCE LSI Corporation

----------------------------------------------

media relations
Robert Guenther
+1-610-712-1514
robert.guenther@lsi.com
or investor relations
Sujal Shah
+1-610-712-5471
sujal.shah@lsi.com
both of LSI Corporation




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