I believe the technique he is using to derive information and to support the current discussion on Sulja's Just-in-time delivery potentialities was initially brought to prominence in the 1970's by John Cleese and company, in their popular and instructional "Argument Clinic" demonstration video.
Public Disclosure: If it sounds too good to be true, I probably have it in my portfolio. (Don't make any financial decisions based on my posts. You've been warned)