Maybe, just maybe... some were actually fooled by this company in the past, and simply don't want it to happen to others. Crazy idea, I know, since conspiracies are much more fun and soothing, but ponder it. Step back, think about whether people were damaged here (is there a class action lawsuit??), and then it won't be such a mystery why this stock has so many reminders of reality (so to speak) tagging along with it.
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