HOTJ 1.39 House of Taylor Jewelry Exceeds Order Expectations, Expands Door Count at Leading Industry Trade Shows
Jun 26, 2007 8:15:00 AM
WEST HOLLYWOOD, Calif., June 26 /PRNewswire-FirstCall/ -- House of Taylor Jewelry, Inc. (Nasdaq: HOTJ) today announced that jewelry orders from a series of recent industry trade shows, including Luxury by JCK and JCK Las Vegas, exceeded $3.0 million, more than double the value of written orders of its branded jewelry products over the prior year. Additionally, new door openings at the tradeshows accounted for a 10 percent increase bringing the company's total door count to approximately 465.
Jack Abramov, president and chief executive officer, credited the successful trade show activity to strong demand for the latest designs by Dame Elizabeth Taylor and Kathy Ireland, a larger booth and prominent positioning on "5th Avenue," a focal point at this year's JCK Las Vegas reserved for the show's preeminent brands.
"In this fiercely competitive arena where thousands of diamond and jewelry companies display their products to the trade, it is clear that the industry is moving its focus to brands and branding to differentiate their products," Abramov said. "Having existing global consumer awareness with Elizabeth Taylor and Kathy Ireland clearly gives House of Taylor Jewelry a competitive advantage over companies trying to advertise their way to a brand. We are particularly pleased that both Dame Elizabeth and Kathy showed strong support with their presence at the shows this year, further fueling our sales momentum for the year ahead."
During Luxury by JCK and JCK Las Vegas, the company introduced new couture designs inspired by Dame Elizabeth, as well as its Kathy Ireland Diamond Program, an exquisite offering of classic and refined diamond jewelry collections.
About House of Taylor Jewelry
House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth(TM), House of Taylor Jewelry(TM), and Kathy Ireland Jewelry(TM) Exclusively for House of Taylor Jewelry. More information on the company can be found at www.hotj.com.
Angie Yang/Evan Pondel
PondelWilkinson, Inc.
Corporate and Investor Relations
(310) 279-5980
SOURCE House of Taylor Jewelry, Inc.
----------------------------------------------
Angie Yang or Evan Pondel
both of PondelWilkinson
Inc. Corporate and Investor Relations
+1-310-279-5980
for House of Taylor Jewelry
Inc.
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