If the address doesn't matter then why not post it? It does not sway me one way or another regarding SLJB but it if people know and don't share that is just rude in my opinion.
In time, it really won't matter as the address should be coming up in on-line yellow pages. Eventually, we should be able to type "sulja calgary" into a search engine and receive a street address and phone number of the new business location.
Most people like me just would like to be treated with dignity and respect as we treat others. That is, we share what we know without fear or doubt.