>> Vivitrol has the potential to be a huge blockbuster, changing the way alcoholism is treated for the future. However, ALKS and its marketing partner Cephalon need to do a better job marketing this new treatment option. <<
This is BS. Vivitrol is a dog. In all likelihood, it will remain a dog. It is currently selling at an annualized rate of $12M. CEPH misjudged badly to pay as much as they did to license it. Give credit to ALKS’ Richard Pops for a splendid sales job to get CEPH hooked.
“The efficient-market hypothesis may be the foremost piece of B.S. ever promulgated in any area of human knowledge!”