Everybody in the world -- and I do mean EVERYBODY -- loves to drink beverages.
It may be a soda. It may be water.
But everybody loves to drink something.
That said, it should become apparent that this company is involved in an utterly HUGE market. Outrageously HUGE!
Hence, I don't see how RSHN can fail.
As long as RHSN has the right vision and execution of that vision, then it CANNOT fail.
The market is too large.
The beverage market allows RSHN a certain degree of latitude, in that if RSHN captures only a small percentage of a $62 Billion world-wide market -- or whatever outrageous figure it actually is -- then RSHN is still collecting nice revenues.
So, how can RSHN fail?
I don't see how they can, and as such, I see this stock as being a tremendous long-term hold, encompassing perhaps 2 to 6 years of time.
Many on here like to point out the past failures of Bob Corr as evidence that this stock has a lot to prove.
But, in retort, I say that that was a different time, that then, years ago, when Bob started up, the beverage market was all sugared sodas and beer.
Now the market has more of a taste for fruit juices, waters, organics, natural flavors. Years ago, the market had no room or taste for such products.
Now Bob has the product that meets todays beverage consummer's needs. Those products seem like they can be accepted and desired by today's consumers. Years ago, they just could not be, for everyone wanted a sugared soda, or its diet version.
So now Bob has everything in place.
He's got the product.
And the market is there. And it's waiting.
Now all Bob has to do it get it into the consummer's favorite store.
That is all we need to worry about here -- can Bob get the product on the shelves?
The product and market are there.
We just need distribution, and we are there.
Do that, and Bob can't fail.
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