Jean Paul Gaultier's Tout Beau Tout Propre line, which includes a concealer, eyeliner pencil and bronzer, has sold briskly at stores in Manhattan since it was introduced last month. It will be rolled out nationally over the next year.
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"Men's grooming has come out of the closet," says Maggie Ciafardini, executive vice president and general manager of Beaute Prestige International, which produces the collection of cosmetics and skin care.
"It's not for every man or every city. It's for the man who's comfortable with himself," she says. "He feels comfortable admitting that he needs the products. Although it's for a very small segment of the male population, it's selling beyond our expectations." http://www.denverpost.com/Stories/0,1413,36~45~1832799,00.html