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POSH 8.25 BabyTV.com to Deliver First Live Event Coverage Beginning April 24th From the 2007 International JPMA Show
BabyTV.com Brings Advanced Looks at Innovative Products through Show Floor Broadcasts and VOD Segments for Parents and Parents-To-Be
Apr 23, 2007 8:00:00 AM

JUPITER, Fla., April 23 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (Nasdaq: POSH), a leading Internet content, commerce, and new media company in the pregnancy, baby and toddler marketplace, announced that BabyTV.com will air its first live event broadcast on April 24th. BabyTV.com will provide an insider's look at upcoming children's products direct from the show floor at the 2007 International JPMA Show.

The exclusive programming created and produced by BabyTV.com in partnership with the Juvenile Products Manufacturers Association (JPMA), will provide consumers with an unprecedented early look at new product lines in the baby and juvenile marketplace. The BabyTV.com broadcast is being sponsored by such major brands as Bugaboo, Evenflo, Chicco, Combi, Kolkraft and BOB Strollers.

From April 23-25, 2007, the parenting-focused Internet broadcaster has been granted all-area access to the International JPMA Show to produce original programming for BabyTV.com, the first Internet-based television network devoted to parents and parents-to-be. In addition to live reporting from the show floor, BabyTV.com will also broadcast JPMA-sponsored events such as the Innovation Awards and New Product Showcase, as well as conducting product demonstrations with participating show exhibitors.

In this first-ever broadcast from the noted juvenile products event, the BabyTV.com programming will provide consumers with a first look at upcoming products for kids, as well as gain an advance look at trends that previously were available only to retailers, buyers and manufacturing industry.

"There are a number of industry-only trade shows that set the pace for their respective market segments, and the International JPMA Show is one such event, the premier exhibit for the prenatal to pre-school market that provides a glimpse into the trends, innovation and safety developments on the horizon of the juvenile products industry," said John Textor, chairman and CEO of BabyUniverse. "For the first time, parents from across the country can now get an 'up close and personal' look at the latest and hottest trends in juvenile products presented by the manufacturers themselves in this sneak-peek opportunity, available only through BabyTV.com."

Segments from the International JPMA Show will be incorporated into BabyTV.com's 24/7 linear programming schedule and video-on-demand (VOD) library during and immediately following the tradeshow. In addition to being broadcast on BabyTV.com the programming will also be available in live BabyTV.com streams through www.BabyUniverse.com.

Launched in December 2006, BabyTV.com brings a rich user experience with high quality video content and interactive functionality for parents, parents- to-be, and caregivers. BabyTV.com offers an extensive catalog of streaming television programming targeted to new and expectant parents from recognized experts throughout the industry.

Viewers can tune into the 24/7 schedule featuring entertaining and informative videos from content partners Oxygen Media, Alpha Mom, The HealthCentral Network and Real Savvy Moms; share self-produced videos through the MyBabyTV section of the site; and easily use interactive functionality to share their opinions about BabyTV content by providing feedback on specific videos, participate in polls, and post original comments in video forums. BabyTV also offers a library of text-based articles written by industry experts that are available to users of the site.

Exclusive International JPMA Show programming can be found at www.babytv.com beginning on April 24, 2007.

About BabyUniverse, Inc.

BabyUniverse, Inc. is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as www.BabyUniverse.com, www.PoshTots.com, www.PoshLiving.com and www.DreamTimeBaby.com, and content sites such as www.PoshCravings.com, www.ePregnancy.com, and www.BabyTV.com.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

SOURCE BabyUniverse, Inc.

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Michelle Mikoljak of Fleishman-Hillard
[phone] or [e-mail]; or John Baldissera of BPC Financial Marketing
[phone]
both for BabyUniverse Inc.