Jerry, you can't really go by the day after Thanksgiving or even the Saturday after Thanksgiving. The special sales and giveaways skew the numbers more now, IMO.
There has been a trend towards 6-hour sales on the day after Thanksgiving. 3 or 4-years ago, it was a novelty. Now it is the norm. Everyone is competitng to get the shopper's attention on the morning of the Friday after Thanksgiving.
The stuff they sell at those sells is not profitable. That's not what counts. It's making money that counts. You do that the next 3-weekends.
That's what counts, IMO. Not this give it away weekend.