Drinks Americas Holdings, Ltd. (DKAM)

[theArgiope]

Within the real property context, yes... but he has been lackluster in his serial enterpreunurism (spellcheck). You'd be crazy not to hire Peyton Manning to quarterback your football team, but would you let him build your house? Hmm....

Gotta keep things in context. TRUMP Vodka cannot rely on Trump's name recognition as much as it needs to build it's own brand value by being a good quality vodka. Consumers are very skeptical of such crossover branding, and usually see it as a b/s business venture to use someone's name to sell a lousy product.

It is a good vodka, and it needs to promote itself as a good vodka... NOT rely on Trump to sell it with his name. Touting the charity side would be a good idea too, as consumers do respond to that kind of thing.