I'm thinking that buying an official Yankee's FIRST RUN urn might be as wise an investment as buying more of ETIM stock. What a unique collectors item! If someone has suggested this already, I apologize. This board moves too fast to read everything...
Personally, I see the Precious Moments urns and caskets as the largest future revenue engine. The MLB (and hopefully other sports teams licenses) will get us the freebie media coverage and help put ETIM on the map. People are going to talk about this concept for the next several months. There'll be jokes. There'll be amazement (like the RD article). There'll be crticism, too. All good! I can see Letterman or Leno giving an urn away as a gift to audience member.
But Precious Moments, I think, appeals to the broadest audience--especially those burying infants/children (and in all seriousness I say: God forbid that should happen--but it does. Alot.) Additionally, there are zillions of Precious Moments collectors in the 50+ range.
I can't think of anybody that would consider a Precious Moments urn/casket/funeral theme as tasteless. Also, Precious Moments appeals to the broader PROTESTANT Christian audience. IOW, you ain't gonna have Baptists buying Vatican urns and caskets! Do some DD on denominational demographics in America. Check out the vast numbers of Baptists, Methodists, and garden-variety Protestant Christians. And come on, even you Catholics out there--would you rather be buried in a Vatican coffin or a Precious Moments coffin?
Nuff said: the Precious Moments license that Etim holds is HUGE.
Also, for all of you who plan to buy more ETIM somewhere around .004-.005 on Monday, good luck. It's not bad to dream.