Nutripure Beverages Inc (NBVG)

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Liberty Diversified Holdings, Inc. Signs Letter of Intent With Natura, Inc. to Sell Serotrim Weight Loss Drink and 'The Serotrim(R) Power Diet' to Spanish-Speaking Markets in U.S., Mexico, Central America and South America
Tuesday March 13, 8:30 am ET

ORANGE, Calif., March 13 /PRNewswire-FirstCall/ -- Liberty Diversified Holdings, Inc. (OTC Bulletin Board: LDHI - News) announced today that it has signed a letter of intent with Natura, Inc. to allow Natura to receive marketing rights to sell Liberty's Serotrim Weight Loss Drink and "The Serotrim® Power Diet" to the Spanish-speaking markets in the U.S., Mexico, Central America and South America. Upon completion of the agreement, Natura, Inc. will receive exclusive rights to sell Serotrim to the Latin American markets through Natura's current multilevel marketing structure, as well as license to use the Serotrim® trademark and all related names, logos, designs and likenesses. Liberty and Natura will also cooperate in translating into Spanish all marketing materials re: the Serotrim Weight Loss Drink, including website materials and "The Serotrim® Power Diet," a recently released book by Dr. Judith Wurtman, a research scientist at the Massachusetts Institute of Technology.

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Natura, Inc., dba Natura International, is a fast-growing 5-year old company with International headquarters in Santa Fe Springs, CA and branch offices in Puerto Rico, Mexico, Guatemala, El Salvador, Costa Rico, and the Dominican Republic. Offices in Columbia, Ecuador and Chile are slated to open later this year, and additional office openings throughout Central and South America are expected to follow over the next few years. Natura currently offers a highly regarded line of 16 health and nutritional products and has a strong reputation for product excellence within the Hispanic/Latino communities.

Commentary

In response to the announcement, Liberty's CEO Ron Touchard stated, "We are very pleased to announce this letter of intent with Natura, Inc. and believe that they are the perfect choice to take our Serotrim product into the Spanish-speaking markets of the U.S., Mexico, Central America and South America. Natura has a reputation for product excellence and a very strong marketing presence in Hispanic markets throughout the Americas, and since they already have a highly effective marketing structure in place, we expect to finalize our agreement and begin marketing to the Spanish-speaking markets within the next 30-60 days. This is a highly desirable market for our Serotrim product, and we believe that sales in this market will have a significant positive impact on our Company's near and mid-term revenues and profits."

Oscar Gonzalez, CEO of Natura, Inc. added, "At Natura we are very excited about introducing the Serotrim products to the Spanish-speaking community. We have many thousands of loyal distributors and customers who already use our nutritional products on a continuing basis, and we have been searching for a unique, high-quality, scientifically-based and proven effective weight loss product and program to complement our existing product line. We are convinced that we have finally found that product in Serotrim, and we believe that with Serotrim we can make a major impact in the Spanish-speaking weight loss industry within a very short period of time."