Aqua Vie Beverages (fka AVBC)

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(COMTEX) B: Aqua Vie Promotional Feature Placements Continue New Mel Gib
B: Aqua Vie Promotional Feature Placements Continue New Mel Gibson Movie is
Fitting Placement For 'Out-of-This-World' Water Beverage

KETCHUM, Idaho, Sep 7, 2001 /PRNewswire via COMTEX/ -- Aqua Vie Beverage
Corporation (OTC Bulletin Board: AVBC) announced today that as the market
presence of its all-natural Hydrator line expands on the West Coast, the company
continues to pursue product placements in feature films and television.
Following "hits" or cameo appearances/mentions during spring 2001 in such
notables as "Dharma & Greg" (ABC), "The West Wing" (NBC), and radio talk show
Earthlink Internet on Air, television and movie production sets to which product
was delivered in response to requests include "Angel," "Buffy, The Vampire
Slayer," "Roswell" (Warner Bros.), "The Agency" (CBS), Halloween 8 (Miramax),
Who's Your Daddy (New Line Cinema), Stuart Little 2 (Sony), and Shallow Hal
(20th Century), to name a few. Additionally, Aqua Vie recently provided product
to the production of Signs (Spyglass Entertainment), a UFO-based thriller
directed by M. Night Shyamalan (Unbreakable, The Sixth Sense) and starring Mel
Gibson and Joaquin Phoenix, currently in principal production and slated for
distribution by Touchstone Pictures during 2002.

"While a request for product doesn't guarantee a hit and visibility among
moviegoers, many synergies and promotional cost efficiencies are derived from
placement on the production set itself, which touches upon various spheres of
influence within the entertainment industry," said Thomas Gillespie, president
and chief executive officer. "Notwithstanding, with dozens of products vying for
attention, Aqua Vie, through its placement program, also appears to be garnering
a measurable amount of notice," Gillespie said.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly
flavored, still (non-carbonated) bottled spring water. The company's low-calorie
alternative beverages are bacteria-free and contain no preservatives. Aqua Vie
produces and markets the Hydrator(TM) line of beverages in the United States and
Europe. This beverage line, comprised of seven low-calorie, all-natural
beverages that are lightly flavored and packaged in half-liter bottles, is
designed to increase one's personal consumption of water, naturally. The
underlying technology also serves as the delivery system for Aqua Vie's new line
of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of
nonalcoholic wine and champagnes made from spring water. For further information
about Aqua Vie Beverage Corporation, visit the company's web site at
www.aquavie.com.

NOTE: Statements contained in this news release that are not strictly historical
are forward-looking within the meaning of the safe harbor clause of the Private
Securities Litigation Reform Act of 1995. The company makes these statements
based on information available to it as of the date of this news release and it
assumes no responsibility to update or revise such forward-looking statements.
Editors and investors are cautioned that such forward-looking statements invoke
risk and uncertainties that may cause the company's actual results to differ
materially from such forward-looking statements. These risks and uncertainties
include, but are not limited to, demand for the company's product both
domestically and abroad, the company's ability to continue to develop its
market, general economic conditions, and other factors that may be more fully
described in the company's literature and any periodic filings with the
Securities and Exchange Commission.


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SOURCE Aqua Vie Beverage Corporation


CONTACT: Thomas Gillespie, President, Chief Executive Officer of Aqua
Vie Beverage Corporation, [phone]; or Madeleine Franc
of Jordan
Richard Assoc., [phone], [e-mail], for Aq
a Vie Beverage
Corporation

URL: http://www.jordanrichard.com
http://www.aquavie.com
http://www.prnewswire.com

Copyright (C) 2001 PR Newswire. All rights reserved.

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KEYWORD: Idaho
INDUSTRY KEYWORD: FOD
TVN
RAD
OTC

*** end of story ***


Frank (:>})))))
"GO PACK GO"