Ifinix Corporation (INIX)

[Ownwallstreet]

I just love this part:

Mon, Mar 05, 2007
iFinix Corp. (PINKSHEETS: INXR) announced today the launch of an extended advertising campaign designed to build brand awareness of the iFinix suite of financial products.

The company has in place a three tier advertising strategy that begins this week with web advertisement placements on key financial websites addressing the audiences of active traders and the larger investor community. Some placements will run for up to one year and include designated web page sponsorships by iFinix.

In the months that follow, advertising on additional financial web portals plus the internet sites of national and international financial publications will continue to expand the exposure of the iFinix suite of products including iFinix RealTime, iFinix Trader and eFinix to a wider demographic as each product is publicly released.

In the coming month, iFinix will broadcast its first television commercials with run commitments on major financial channels such as Bloomberg and CNBC currently under consideration. The third tier of the advertising program will be print ads in key financial publications. The print component is slated for regular ad placements after product releases and is intended to solidify and build upon consumer awareness initially built up via web and television advertisements.

Designed to support a long-running campaign, the thematic concept chosen by iFinix for the multiple television spots is considered by the company ideal for generating numerous, ongoing versions of a single identifiable and memorable presentation style that will be firmly associated with the iFinix brand.

Drew Budhu, iFinix Chairman, commented, "Building iFinix brand equity is essential to our corporate strategy of enhancing the proprietary value of all technologies developed by our company. The iFinix brand is our franchise and we intend to vigorously build a brand identity associated with cutting edge products, rock solid data integrity, superior customer service and being a company that is one step ahead of the competition."

Mr. Budhu continued, "In tandem with the launch of the iFinix product branding initiative, it is our intention to inform shareholders of corporate developments on a more regular basis. The transition from development to testing to preparing product for release is a demanding process for any smaller technology company. We are working overtime on all fronts, from building out product and support infrastructures to enhancing our internal processes and managerial oversight to better handle the mounting workload ahead of us."

About iFinix:

iFinix is a diversified information technology services and solutions company with expertise in systems integration, outsourcing, infrastructure and server technology. iFinix has established a product line that delivers financial and business information with streaming, real-time market data, news and analytics to professionals and active individual investors. The company's suite of products includes iFinix RealTime, iFinix Trader and eFinix.

http://www.iFinix.com