Olaplex posts modest Q4 sales growth, swings to annual loss
March 5, 2026 9:55 AM
IH Market News
Olaplex Holdings (NASDAQ:OLPX) reported slightly higher fourth-quarter sales but posted a wider loss as the haircare group navigated mixed channel performance and continued its strategic transformation.
Net sales for the fourth quarter rose 4.3% year over year to $105.1 million. The company recorded a net loss of $13.1 million, compared with a loss of $8.8 million in the same period a year earlier, while diluted loss per share widened to $(0.02) from $(0.01).
For the full year 2025, net sales were broadly flat at $423.0 million, up 0.1% from 2024. The company swung to a net loss of $9.3 million from net income of $19.5 million the previous year, with diluted loss per share of $(0.01) compared with earnings of $0.03 in 2024.
Performance varied across sales channels in the fourth quarter. Specialty Retail revenue declined 14.5%, while Professional and Direct-to-Consumer sales rose 18.9% and 6.6%, respectively. U.S. sales increased 0.8%, while international markets grew 7.6%.
For the full year, Specialty Retail sales fell 8.3%, while Professional and Direct-to-Consumer revenue increased 5.5% and 3.1%. Gross profit margin edged up to 69.4% from 69.2% a year earlier.
During the year, Olaplex continued executing its “Bonds & Beyond” strategy focused on strengthening brand momentum, product innovation and operational execution. The company also repaid $300 million of its term loan, reducing long-term debt to $352.3 million from $643.7 million in 2024.
Chief Executive Amanda Baldwin said: “We ended 2025 on a high note with fourth quarter sales growth of 4.3%. In 2025, we delivered on our Bonds & Beyond transformation priorities, driving renewed brand momentum and building a consistent innovation pipeline while strengthening execution and sharpening strategic focus. As we enter 2026, we do so with a clear path forward and a more balanced, sustainable approach to investment and growth.”
Looking ahead, Olaplex expects fiscal 2026 net sales between $414 million and $435 million, with an adjusted gross margin of 71%–72% and adjusted EBITDA margin of 21%–22%. The company said performance in the first quarter is likely to be softer, with demand expected to strengthen in the second half of the year.
Olaplex Holdings stock price
Original: Olaplex posts modest Q4 sales growth, swings to annual loss
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