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Tuesday, February 17, 2026 1:38:34 PM
➡️ Italy is estimated to be losing between €4 billion and €7 billion annually in tourism revenue compared to its pre-pandemic peak.
This shortfall is driven by:
fewer long-haul visitors from Asia
slower recovery in business and conference travel
reduced spending per visitor in major cities
higher travel and accommodation costs
uneven recovery across regions (Rome and Milan are strong; parts of the south lag behind)
Italy still attracts massive numbers of tourists, but the highest-spending segments haven’t fully returned. $EXPE
This shortfall is driven by:
fewer long-haul visitors from Asia
slower recovery in business and conference travel
reduced spending per visitor in major cities
higher travel and accommodation costs
uneven recovery across regions (Rome and Milan are strong; parts of the south lag behind)
Italy still attracts massive numbers of tourists, but the highest-spending segments haven’t fully returned. $EXPE
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