If you had been watching it at the initial launch, you'd have seen something wrong. But never mind that now.
The main point is that it's just a trading vehicle for gambling addicts sitting at home losing money with it. If you're a "plankton", it means you're trades are less than $10. Some trades are less than one dollar. One was just for ten cents.
How do you suppose the company plans on making money with their coin? Have you asked the CEO to explain that?
You can lead a horse to water. But you can't make him get down on one knee and do an Al Jolson impression!