Bright Mountain Media Inc. (BMTM)

[AveragePenny]

$BMTM Bright Mountain Media’s AdTech Engine Powers 10% YTD Revenue Surge to $43.5 Million

https://timebusinessnews.com/bright-mountain-medias-adtech-engine-powers-10-ytd-revenue-surge-to-43-5-million/#google_vignette

Bright Mountain Media, Inc. (BMTM) is showing signs of traction with its focused strategy on digital advertising technology, reporting a significant jump in year-to-date revenue despite a modest slip in the third quarter. The company announced that revenue for the nine months ended September 30, 2025, rose to $43.5 million, marking a robust 10% increase from the $39.6 million reported during the same period in 2024. This growth, equivalent to a $3.9 million increase, was primarily fueled by its advertising technology division.

CEO Matt Drinkwater underscored the ad-tech momentum, noting the successful leveraging of the proprietary platform to connect premium advertisers with high-quality Connected TV (CTV) inventory, leading to stronger pricing and increased ad volume.

Q3 Performance and Profitability Turnaround

While year-to-date figures show solid expansion, third-quarter revenue saw a slight 1 percent decrease, coming in at 13.9 million USD compared to 14.2 million USD in the prior year’s period. However, the profitability narrative is one of sharp improvement. The company significantly narrowed its net loss for the nine-month period by 23 percent, from 13.2 million USD to 10.1 million USD. More critically, non-GAAP Adjusted EBITDA saw a massive turnaround, swinging from a 1.3 million USD loss in the first nine months of 2024 to a 1.9 million USD positive figure this year — an improvement of 251 percent. The financial discipline is evident in cost control, with General and Administrative expenses falling 16 percent to 12.6 million USD year-to-date.

“Bright Mountain Media’s impressive 251% swing to positive Adjusted EBITDA year-to-date confirms that their strategic focus on scalable ad-tech platforms, especially in high-growth CTV, combined with rigorous cost control, is building a sustainable, profitable model for the future.”

— Douglas Baker, President of OTC PR Group

BMTM’s Core Market: Connected TV Advertising

The company’s focus on its advertising technology division and its expansion into Connected TV (CTV) places it directly inside the fastest-growing segment of the video advertising market. This shift provides a strong economic tailwind for programmatic ad tech providers like Bright Mountain Media, as media dollars move quickly from linear television to measurable, targeted digital video.

Strategic Moves in Data and Audiences

The growth engine appears linked to strategic initiatives positioning the company at the intersection of data and premium audience reach. Recent partnerships, such as the one with TotallyKidz to serve as its exclusive Supply-Side Platform (SSP) partner for COPPA-compliant kids’ advertising, highlight BMTM’s ability to secure premium, regulated inventory. Additionally, the alliance between BMTM’s consumer insights subsidiary, Big Village, and consumr.ai introduces AI-driven consumer twins, suggesting a push to monetize advanced, real-time audience intelligence, which is increasingly valuable in a privacy-first digital landscape. These moves reinforce the company’s commitment to leveraging its unified portfolio of technology, creative services, and consumer insights.

Management Outlook

Management continues to emphasize that the advertising technology division remains a key driver of growth, allowing the company to onboard premium publishers and attract top-tier advertisers. The ongoing strategic alliances and operational efficiencies, particularly in managing G&A costs, suggest a foundation for continued progress toward sustained profitability as the company seeks to build on its year-to-date momentum.