When they say the AI monetization is just getting started it's really just beginning. .
Growth and Distribution Unstructured data is growing at a compounded annual rate of 55% to 65%, outpacing structured and semi-structured data
The vast majority of global data is unstructured, making up around 80% of all data as of 2025, according to leading technology analysts and recent industry reports. Estimates put the total volume of data worldwide at roughly 175 zettabytes in 2025, meaning approximately 140 zettabytes of this is unstructured data
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