Except for the honest investors who thought this was a company on the up and up, I don't feel a bit sorry for the others who did not heed the public sentiment. For out of 8 billion people on the planet, 99% hate this company. The odds are overwhelming the stock would plummet. They may have to reorganize one day and have a name change. This story is ongoing, still yet far from over. If they can thoroughly clean house this could be reversed if the surgery doesn't get them first.
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