Some white collar workers may be on the brink of layoffs thanks to AI, but the Secretary of Commerce says they will always have a place in America’s factories. As the U.S. puts up high tariffs and curbs immigration, the administration hopes to fuel an intergenerational manufacturing boom.
“It’s time to train people not to do the jobs of the past, but to do the great jobs of the future,” Howard Lutnick told CNBC this week.
“This is the new model, where you work in these plants for the rest of your life, and your kids work here, and your grandkids work here.”
While Lutnick said this is all part of President Trump’s larger plan to make America more independent from foreign imports and services, the administration’s targeted deportation of immigrants has left many domestic manufacturers scrambling for labor. To keep up with supply, people have to fill the plant jobs, and Lutnick thinks technicians tending to factory robots are the next hot gig.
“You gotta remember these plants, all these automated arms and stuff, they need to be fixed. They all need a technician to fix them,” he said. “This is tradecraft, this is high school-educated, great jobs.”
Only 14% of Gen Z say they’d consider industrial work as a career path, according to a 2023 study from Soter Analytics. About a quarter of the young workers think that these jobs aren’t particularly safe, and don’t offer flexibility. They’d rather be an HVAC worker, plumber, or carpenter—safer blue-collar gigs where workers have more control over their schedules.
With America’s increasingly dire need for manufacturing workers, Lutnick’s vision of technicians as an inter-generational career may be a pipe dream. After all, only 25% of Americans think they’d be better off working in a factory, according to a 2024 poll from the CATO Institute. It’ll take a lot of convincing to get young Americans to take the leap.