Looking at the financials it appears the CEO put 1.5 million or so into the company - with zero liquidity. Frankly that benefits all shareholders and not specifically the CEO nor other managers who per financials do not appear to have the liquidity you propose. The reverse also appears to just finalize the merger to a reasonable stock quantity. If you have a better way you should call Watkins - I'd be curious your take on him and his thoughts on your better ideas.