This is straight from the idiot CEO's playbook!. Not really sure why anyone is surprised by this?
This "go-to" play has been used dozens of times!
#1 Come up with any harebrained idea.
#2 Announce it in a blog post or PR.
#3 Fail
#4 Blame someone else (or simply never bring it up again)
EXAMPLES:
- 50M Revenue Projections
- Mega Funding Deals
- Dolby Audio Room
- "A List" Actor Attachments
- MyFlix Funding & Launch
- Launching "AI" Animation Studio
- Launching Studio Equipment Rental Division
- Big Budget Movie Productions (Mother Goose, Meltdown, Belle Star, True Freshman, Clown Town, Shadow Vision, Shuck & Jive)
- Oklahoma 15,000 square foot production facility
- Academy Award Consideration Releases
- NanoTech Entertainment Deal
- Crimson Forrest Merger
- Audit, F-10, S1 & "Uplist"
There are so many more failures, it's impossible to list them all.