Some of the DD I did, suggests they are building it with outside money, for restricted shares. Because BABL was a shell, none of the new shares can be sold to retail for at least 2 years, so they have 2 years to build that value. They way they are doing it is smart, to value the new asset they are funding with shares, to fund building the mental health AI App, as an asset. Using UK artists, that were once drug addicts to make NFTs, and pending AI mental health App are 2 legs of the plan if I am right.
This news fits the plan....
There is a non-profit charity and person / player behind the scenes I did a lot of DD, that is not an officer or director, etc, and never can be, but I think it is his plan they following and it makes sense to me.
Time will tell.
Bullish