Trading Granny, does Ronn Ford believe in RONN?? I found a link that shows Ronn Ford isn't buying his own Retail shares https://fintel.io/so/us/ronn Here's why it's important https://www.investopedia.com/articles/investing/040915/buy-stock-insiders-how-track-insider-buying.asp#:~:text=Insider%20buying%2C%20when%20company%20executives,future%20and%20potential%20investment%20opportunities. Insider buying, when company executives buy their own stock, can signal confidence in a company's future and potential investment opportunities.