What’s dd? It’s the dd about the people running the company. Majority of investors think dd means dd about the product/service offering of a company. But it’s the dd of the people running the company. If the people running the company are competent, honest & hardworking then they will pull through a product that’s not so great. However if the people running the company are incompetent, inept & lazy then they will ruin a great product & a great company. If the people running the company keep stockholders in dark & don’t publish the most important & relevant information then stay miles-&-miles away from such company. If the people running the company reward themselves dividend stocks for doing nothing, then don’t even think about investing in such a company.
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