Usually, when it’s a scam, somebody in the top echelon of the company is making millions of dollars please show where they’ve made millions
Not yet, however a Scam CEO will intentionally deceive (mislead) investors to help the company's price rise. His money is deferred because the shares that he owns are restricted as of now. Their PR's sound great but produce nothing for years.
JK owns 168 million shares. When the price reaches a high enough price and the restrictions on his shares expire, he can sell them.
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