They're not gonna do it. But, you know what, it doesn't matter, because if a company is named the Crappy Car Company, but their cars are the best and coolest, people would get used to it. It's like with women. You may hate certain female names, then you fall in love with a girl with one of those names, and you forget about it. My guess is, nobody has any association with the NSAV letters. How about Motorola? The name is way out of date, but it doesn't matter.