It’s all about the popularity of the beer brand Not really! Lots of great microbreweries fail every year! According to the chief economist at the Brewers Association, there is a 48.5% failure rate for Brewpubs and a 24% failure rate for microbreweries since 1980 (Bart Watson, 2014). https://nau.edu/wp-content/uploads/sites/128/2018/04/Abiah-Shaffer-Thesis-2015.pdf