Celsius Holdings Inc (CELH)

[SmokingUSA]

Celsius(R) in 'Everybody Wins at the Oscars' Celebrity Gift Bags

PR Newswire via COMTEX

Feb 25, 2007 10:00:00 PM

Earth's first calorie burning soda a great tasting gift to be received by non-winning nominees the day after Hollywood's biggest event

DELRAY BEACH, Fla., Feb 25, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) announced today that Celsius(R), the earth's first calorie burning soda, will be part of the "Everybody Wins at the Oscars," Gift Bag given to non-winning nominees in the major Academy Awards categories including Best Actor/Actress, Best Supporting Actor/Actress, and Best Director.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061011/CLW066 )

Among this year's group of A-list actors, actresses and directors who will possibly receive Celsius(R) in the Gift Bags valued at more than $70,000 are Leonardo DiCaprio, Will Smith, Ryan Gosling, Peter O'Toole, Forest Whitaker, Mark Wahlberg, Clint Eastwood, Martin Scorsese, Eddie Murphy, Jackie Earle Haley, Djimon Hounsou, Stephen Frears, Paul Greengrass, Alejandro Gonzalez Inarritu and Alan Arkin along with Penelope Cruz, Judi Dench, Helen Mirren, Kate Winslet, Meryl Streep, Adrianna Barraza, Cate Blanchett, Abigail Breslin, Jennifer Hudson and Rinko Kikuchi. More than 2 billion people in more than 90 countries are expected to tune in to celebrate the best the motion Picture Academy has to offer.

Celsius(R) was invited to be in the lavish gift baskets being arranged by Distinctive Assets, the well-known provider of over-the-top gift baskets for the major awards shows such as the GRAMMY(R) Awards, the Academy of Country Music Awards and the Latin GRAMMY Awards as well as the Kids' Choice Awards and many more. Like the stars themselves, the Gift Bags have become an important part of these awards shows and media including Entertainment Tonight, People Magazine, Us, The Today Show and the London Times frequently report on the new and hot products that awards show attendees and nominees receive.

"We're excited to know that Celsius(R) will be enjoyed by such Hollywood luminaries and trendsetters as Leonardo DiCaprio, Will Smith and Penelope Cruz and all of this year's non-winning group of Oscar nominees," said Janice Haley, VP of Marketing for Celsius, Inc. the maker of Celsius(R). "Millions of people around the globe follow the Oscars and are eager to know what items are considered the hottest trends that these stars receive from this special event, so it's a proud moment for us to know Celsius(R) is a part of all the excitement."

About Celsius(R)

Celsius(R) has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius(R) contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius(R) contains none of the bad ingredients typically found in soft drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius(R) is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

Celsius(R) is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients.

Celsius(R) has received many awards, accolades and broad recognition for its innovation and appeal to the consumer. Most recently, respected industry analysts DataMonitor ranked Celsius(R) and calorie burning beverages as the "Number One Food and Beverage Trend for 2007". Our recognition as Beverage Industry Magazine's "Best New Product - 2005", CSP Retailer's Choice "Finalist for Soft Drinks 2006." Celsius(R) has been featured on more than 725 television news casts including the "NBC Today Show" with Matt Lauer.

Celsius(R) is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12 ounce bottle of Celsius(R) retails for about $1.99. For more information, please visit www.celsius.com.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) manufactures Celsius(R) through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc., a leader in the emerging $25 billion functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed under the heading "Description of Business - Risk Factors" in Celsius Holdings' report on Form 8-K as filed with the Securities and Exchange Commission on February 2, 2007, and other reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

This gift bag has no affiliation with A.M.P.A.S. or the Academy Awards

SOURCE Celsius Holdings, Inc.

Media: Shep Doniger, [phone], [e-mail]; Investor Information: [phone], [e-mail]; or Jan Norelid of Celsius Holdings, Inc., [phone], [e-mail] http://www.celsius.com
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