Yeah, they are great pictures, aren't they?
But that's another thing that kills me about them.
Nixon has obviously hired one or two decent marketing-types to stage and take those photos to make their food look very appealing. But they are limited to Facebook in onesies and twosies (even though he's now posting updates every few days), or posted out of how-to-order context on Instagram.
How he displays those picture on his websites is very inconsistent.
He has more pictures of menu items on the Illegal Burger 'menu' pages, but he doesn't have pictures for everything, and for those he does, his layout is poor.
His Kalaka website doesn't really make much effort at all to connect pictures to orderable items.
It's all so-near-and-yet-so-far.
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And speaking of near and yet so far:
The Illegal Burger website main page has a click-button for 'Start a Franchise.' It's off to the side and on the bottom (right) on the webpage that displays on a desk-top browser. That's OK, I suppose.
But it's a real hoot that on the phone-version of the website, "ORDER ONLINE" is at the bottom of the limited screen real-estate, but immediately under that is a button for 'FRANCHING INFO."
Just exactly how many 'homies' that want to score some tasty illegal chow on their phone decide, 'Hey, while I'm at it, why not start a franchise?' Or accidentally order a franchise instead of that tasty chow?
