Agreed, Michael doesn't have the skills to successfully pull off a scam.
My friend, have you read the comments from people on ST? There are people literally praising him for being a "hard worker" for only changing the name of his company on his old website. A little "front end showmanship" and a few people as fanboys; and Michael could sell a PR like that.
The whole CBD & Cannabis thing is over. I don't know if it will have another run but all signs are pointing to an over optimistic view on the industry.
See, your missing something here.
Entering a market that isn't "hot" anymore doesn't mean Michael can't establish himself and become dominant. You don't need a "hyped" up market to do that.
What you need is great execution. I have laid out the beginnings of what he would need to do here. And I know where to take it and how to take it there.
Cannabis will certainly have another run. It's not even legalized on the federal level yet! Just wait for that. Each state is still trying to do their own thing. Cannabis is a cash crop.