Tornado Alley (PROG)

[blackhawks]

'Cognitive misers'?! How about the simplest brains will always look for, settle for, the simplest solutions to a problem rather than the correct solutions? Like this 'cognitive miser'.

Dr. David Rand, a cognitive scientist at M.I.T., acknowledged that people are more likely to believe something that aligns with how they see the world but argues that there’s a much simpler reason for why people fall for disinformation. He says that people are "cognitive misers," which he says essentially means that the brain will always look for the simplest solution to a problem, and that especially with social media, people just don’t take the time to analyze the information properly.