I understand some trade based on Fundamentals and in depth research based on their knowledge of the trading world.. I on the other hand I base my trading on the Ceo's and their reputations along with the business plan.. I will research the plan and see if it is actually obtainable and see if I believe the company is capable of achieving said goals .Blagman has a stellar Reputation , and is quite acquainted .with the Media world . This looks like a winner in my book .. We shall see in the future how this baby plays out ..